Four serums, Rs. 1,720 each for 30ml. A serum delivers active ingredients at higher concentration than any other format, which is why it's the step that changes things fastest — and why choosing the right one matters more than adding more of them.

Start Here: Which One Do You Need?

If you're starting from nothing, begin with one. Niacinamide is the most widely tolerated and covers the broadest range of concerns.

The Four Serums

Super Charged Niacinamide Serum — 10% · 30ml · Rs. 1,720

Niacinamide (Vitamin B3) at 10%, the concentration most clinical work supports. It's the most versatile active in skincare — it does several things reasonably well rather than one thing dramatically, which is exactly what most people need.

• Regulates excess sebum and controls shine
• Minimises the appearance of open pores
• Fades dark spots and post-acne marks
• Calms redness and breakout irritation
• Strengthens the skin barrier

Best for: oily, combination and acne-prone skin · morning use · safe alongside almost everything

Radiating Vitamin C Serum — 5% · 30ml · Rs. 1,720

An antioxidant serum for brightening and daytime protection, at a gentle 5%. Vitamin C neutralises the free radicals that UV and pollution generate — damage sunscreen doesn't block — which is why the two work well together in a morning routine.

• Antioxidant defence against UV and pollution damage
• Interrupts melanin production, fading dark spots over time
• Supports collagen production for firmer skin
• Gentle enough for daily use and sensitive skin

Best for: dullness, dark spots, sensitive skin · morning, always followed by SPF

Rapid Glow Hyaluronic Acid Serum — 2% · 30ml · Rs. 1,720

Multi-weight hyaluronic acid at 2%, the standard working concentration — hydrating at the surface and slightly below it. The one serum that suits every skin type, including oily skin, since hydration without oil is exactly what oily skin is usually missing.

• Draws and holds water at the skin's surface
• Plumps fine dehydration lines from the first application
• Suits every skin type, oily included
• Helps moisturizer applied on top work better

Best for: dehydrated, dry, or tight-feeling skin · morning and evening · pairs with anything

Skin Renewing Retinol Serum — 0.2% · 30ml · Rs. 1,720

Retinol is the most clinically validated anti-ageing active there is. At 0.2% this sits toward the gentler end of the over-the-counter range — deliberately, because most people who abandon retinol do so after starting too strong. Results build more gradually, but consistency is what actually delivers them.

• Accelerates cell turnover, resurfacing rough texture
• Stimulates collagen, softening fine lines over time
• Reduces blackhead formation with consistent use
• Beginner-appropriate strength

Best for: fine lines, wrinkles, first-time retinol users · evening only · start twice weekly

Not for use during pregnancy or breastfeeding.

How to Build a Routine

Two or three actives is a routine. Five is a recipe for irritation. Add one product at a time and give it three weeks before adding another.

Morning
Cleanse → Vitamin C or Niacinamide → moisturizer → SPF 50 or SPF 70

Vitamin C and Niacinamide can be used together, but if your skin is reactive, pick one and use the other on alternate days. Hyaluronic Acid can go under either.

Evening — Retinol nights
Cleanse → Retinol → moisturizer

Evening — Exfoliation nights
Cleanse → Glycolic Acid Toner → Hyaluronic Acid → moisturizer

Never on the same night: Retinol and the Glycolic Acid toner. Alternate them. Combined, they irritate without working faster.

Non-negotiable: daily SPF. Both Retinol and glycolic acid increase UV sensitivity, and Vitamin C's benefits are largely wasted without it.

What Goes With What

Bundles

Niacinamide is included in the Acne Treatment Bundle with the Glycolic Acid toner and the 2% Salicylic Acid Acne Control Cleanser. Hyaluronic Acid is in the Glass Skin Bundle with the toner and Daily Moisturizing Lotion. Both cost less than buying the products separately.

Frequently Asked Questions

What is the niacinamide serum price in Pakistan?
Rs. 1,720 for 30ml at 10% concentration. Imported equivalents typically run two to three times that, which is what makes daily use hard to sustain.

What is the vitamin C serum price in Pakistan?
Rs. 1,720 for 30ml at 5%. Vitamin C is a morning product, so a bottle lasts around two months.

What is the best retinol serum in Pakistan for a beginner?
A lower concentration used consistently. At 0.2%, start at two evenings a week, always follow with moisturizer, and don't increase frequency for at least a month. Retinol punishes impatience more than any other active.

Which serum is best for open pores?
Niacinamide. Pores don't physically shrink, but reducing the oil and congestion that stretch them makes them noticeably less visible. Retinol helps over a longer timeframe.

Which serum is best for acne?
Niacinamide, for oil regulation and calming inflammation. Pair it with the 2% salicylic acid cleanser rather than layering multiple acne actives at once.

Which serum is best for pigmentation and dark spots?
Vitamin C in the morning, Niacinamide if your skin finds Vitamin C irritating. Neither works without daily SPF — UV deepens spots faster than any serum fades them.

What are the benefits of a retinol serum?
Increased cell turnover, collagen stimulation, smoother texture, and fewer fine lines over time. It's the most evidence-backed anti-ageing ingredient available without a prescription, but results take two to three months of consistent use.

How do I apply vitamin C serum?
Three to four drops on clean, dry skin in the morning, before moisturizer. Let it absorb for a minute, then moisturize and finish with SPF.

Can I use hyaluronic acid with everything?
Yes. It's a humectant rather than an active, so it doesn't conflict with anything. Apply it to slightly damp skin and always seal it with moisturizer.

How many serums can I use at once?
Two is comfortable for most people, three is the practical maximum. Beyond that you're increasing irritation risk without meaningful added benefit.